How compelling is it when you see this on a sales page?
“Peek over my shoulder while I…”
It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to see. There’s just something intriguing about the opportunity to see an expert do what she does best. It’s part of what makes these types of products best sellers in nearly every niche. This method also adds an incredible amount of value to those watching. Here are a few reasons why we love the “peek over my shoulder while I…” method (and why I have incorporated this style into most of my programs and services).
- We want our methods justified.
We very likely already perform the tasks this “over the shoulder” product teaches but we question if we’re doing it the best, most efficient way. Is there a newer method that works better? Is there a less expensive or time consuming technique? Or do we know a better way? For example, most of my clients come to me because they want to speak to get clients (of course), but they don’t know how to get booked. I allow them to “peek over my shoulder” to see my processes and methods that have gotten me engagements on both national and international stages.
By watching me as I show them exactly how I book speaking engagements, they’re finding out how they can work better, while still building up their own confidence.
- We want the tried-and-true approach.
When we’re just starting out (or even if we’re not) it can be helpful to cut through all the trial and error and get right to what works. After all, if you can skip the months and months of learning—not to mention the expense—why wouldn’t you? If you trust that the seller really does have it all figured out, purchasing the over-the-shoulder training can be a great shortcut and you can always refine the methods as you go.
I’ve had a failed business. I have a profitable business. Profitable is WAY better. By allowing my clients to see what I did wrong and now, what I do right, they have the opportunity to incorporate what works into their own businesses. At the end of the year, for example, I show my Speakers Mastermind clients how to get a year’s worth of cash flow in the first quarter. Priceless! But it’s simply teaching them the exact, tried-and-true thing I do and they get to watch and implement.
- We want to know the “secrets” of the pros.
Occasionally, we fall into the trap of thinking that there must be a “secret.” If only we had the right template, we’d finally be able to write that novel. If only we had the right interview questions, we’d finally be able to find a VA. If only we had the right dating profile checklist, we’d finally get a date.
Of course, there’s more to success in any niche than a checklist or template, but when we can dig into what is proven to work for others, it gives us that boost of confidence we need to continue moving forward.
In reality, us pros really don’t have “secrets” as much as we have systems. That is the key: It’s not a secret, it’s a system. And once you “peek over” a pro’s shoulder to get her system, you can’t help but to move forward. That’s why having that kind of access for my clients is important to me.
So next time you see a product or program that offers to share an expert’s proven system, ask yourself why it seems so compelling to you. What’s triggering your interest? Chances are, it’s one (or more) of these reasons. And, if my “peek over the shoulder” style sounds intriguing to you, book a time to speak with me to see what successful, #MoneyAndImpact speaking systems I can share with you!