What I know to be true is clarity is best friends with profitability. No really… they are like long time BFFs. The marketplace has taught us that the clearer you are, the more #MoneyAndImpact you can make. Conversely, when you are not clear, the marketplace is not kind; it will take longer than you want it to become profitable, if ever.
One of the very first things you have got to be clear on is who you are – on who YOU are – not those you admire in the industry, not who people say you should be, and definitely not a copy of some personality you think is more (important, successful, wealthy, intelligent, whatever) than you are. And, I know that right now it is incredibly sexy to be known as a “coach” of some sort. There are lots of iterations to choose from. But it’s also just fine if you’re not a coach.
Listen to me: DO NOT be afraid to show up in the marketplace in the way that showcases your genius the most effectively!
This is one of the most important things you’ll read today!
I am a Certified Coaching Specialist, but when I flipped my business model and went from branding myself as a coach to a mentor, a lot my tribe panicked. They had known me as an effective coach and strategist and they thought my rebranding as a mentor meant that I would no longer be coaching. To their surprise (and relief), what it really meant was that I had become more clear on the role I needed and wanted to play in my client’s lives and my rebranding was a decision to honor that. It was a bit scary at first, but I had to take my own advice – the advice I’m giving you. I got clear on who I am and I transitioned into it, regardless of what others may have thought.
So, if you know that being a
- Spoken Word Artist
- Fill in the *blank*
Causes you to show up effectively for your audience – DO IT! This is how you will most authentically express your expertise and genius to and for your ideal client.
Is figuring out where you fit the problem for you? I specialize in helping women get clear on their mission and their message so that they can make more money! I want to help you! Let’s talk about the options and put together your personalized Money & Impact Profit Plan! And guess what? It won’t cost you a thing!